What Should a Business Website Include? Essential Pages and Features
A business website is often the first place potential customers go when they want to understand your company, products or services. Before contacting you, they may look at your website to find out what you offer, who you are, where you are located and whether your business appears trustworthy.
But what should a business website actually include?
A professional website does not need dozens of pages or complicated features simply for the sake of having them. It should contain the right information, make it easy for visitors to navigate and provide clear opportunities for them to take the next step.
Whether you are starting a new business website or planning to improve an existing one, here are the essential pages and features worth considering.
1. Homepage
The homepage is usually the first page visitors see, so it needs to communicate your business clearly.
A good homepage should quickly answer three questions:
- Who are you?
- What products or services do you provide?
- Why should a customer consider choosing you?
Your homepage can include a clear introduction to your business, your main services or products, key advantages, client testimonials, important statistics, portfolio or project highlights and clear calls to action.
The objective is not to put everything on the homepage. Instead, it should give visitors enough information to understand your business and guide them towards the pages that matter to them.
2. About Us Page
Customers often want to know who they are dealing with before making an enquiry.
An About Us page can explain your company’s background, experience, team, approach and values.
Depending on the business, you may also include:
- Company history
- Years of experience
- Team information
- Certifications
- Awards
- Manufacturing or office facilities
- Business philosophy
- Areas served
For established companies, this page can also help demonstrate experience and credibility.
3. Products or Services Page
This is one of the most important sections of a business website.
Visitors should be able to understand exactly what you offer without having to search through several pages.
If you provide multiple services, it is usually better to have a dedicated page for each major service rather than putting everything into one long page.
For example, a web development company might have separate pages for:
- Website Design
- Web Development
- WordPress Development
- E-commerce Development
- Mobile App Development
- SEO
- Digital Marketing
Each service page can then explain the service in greater detail, including the process, benefits, technologies, applications and frequently asked questions.
For businesses planning a new website, the overall website design and development approach should be based on the company’s actual goals rather than simply selecting a standard template and filling it with content.
4. Contact Us Page
Making it easy for customers to contact you is essential.
A contact page can include:
- Phone number
- Email address
- Business address
- Contact form
- WhatsApp or other messaging option
- Google Maps location
- Business hours
- Social media profiles
The contact form should be simple. Asking visitors to fill in a long form can discourage enquiries.
For many businesses, a name, phone number/email and enquiry message may be enough to start the conversation.
5. Portfolio or Case Studies
If your business provides a service, customers often want to see examples of previous work.
A portfolio can demonstrate what you are capable of producing.
For example, a design or development company can showcase:
- Website projects
- E-commerce websites
- Mobile applications
- Logo designs
- Brochures
- Branding projects
Where possible, go beyond simply displaying an image.
A case study can explain the customer’s requirement, the solution provided and the outcome. This gives potential customers a better understanding of how your company works.
6. Testimonials and Reviews
People naturally look for evidence that other customers have had a positive experience with a business.
A testimonials section can include genuine feedback from customers.
You can also link to relevant external review platforms where appropriate.
However, testimonials should be genuine and identifiable where possible. Avoid publishing vague or obviously artificial reviews simply to fill a section.
7. FAQ Section
Customers frequently have questions before contacting a business.
An FAQ section can answer common questions such as:
- How much does the service cost?
- How long does the project take?
- What is included?
- Do you provide maintenance?
- What information do you need from the customer?
- Do you provide support after launch?
FAQs can reduce repetitive enquiries and help visitors understand your service before they contact you.
For larger service pages, FAQs can also address specific questions related to that particular service.
8. Clear Calls to Action
A website should not leave visitors wondering what to do next.
Every important page should provide a logical next step.
Depending on your business, this could be:
Get a Quote
Request a Consultation
Contact Us
Call Now
Send an Enquiry
WhatsApp Us
The CTA should match the visitor’s stage in the buying process.
For example, someone reading a detailed service page may be ready to request a quotation, while someone reading an informational blog article may simply want to learn more about your service.
9. Mobile-Friendly Design
A business website must work properly across different screen sizes.
Visitors may access your website using:
- Smartphones
- Tablets
- Laptops
- Desktop computers
A mobile-friendly website should have readable text, appropriately sized buttons, easy navigation and images that display correctly on smaller screens.
The experience should not feel like a desktop website simply squeezed onto a mobile screen.
10. Search Engine Friendly Structure
A website should also be structured so that search engines can understand its content.
Some important fundamentals include:
- Logical page structure
- Clear headings
- Descriptive page titles
- Useful meta descriptions
- Clean URLs
- Internal linking
- Proper image ALT text
- XML sitemap
- Appropriate canonical URLs
- Crawlable navigation
- Mobile-friendly pages
SEO should not be treated as something to add only after the website has been completed.
It is better to consider search visibility during the planning and development stage.
11. Website Speed and Performance
Visitors expect websites to load quickly.
Large images, unnecessary scripts, excessive animations and poorly optimised resources can affect performance.
A professional website should therefore consider:
- Image optimisation
- Efficient CSS and JavaScript
- Browser caching
- Appropriate hosting
- Responsive images
- Minimising unnecessary third-party scripts
Performance is particularly important for mobile visitors who may be using slower or less reliable connections.
12. Security Features
Website security should not be overlooked.
Depending on the type of website, security requirements can include:
- HTTPS/SSL
- Secure contact forms
- Regular software updates
- Secure passwords
- Website backups
- Protection against spam
- Secure payment processing for e-commerce websites
Websites using platforms such as WordPress should also be maintained and updated regularly.
13. Analytics and Measurement
A website should not simply be launched and forgotten.
Analytics tools can help businesses understand how visitors interact with their website.
You can measure things such as:
- Website traffic
- Popular pages
- Traffic sources
- Search performance
- Enquiries
- User behaviour
- Conversions
This information can help identify which pages are performing well and where improvements may be required.
14. Privacy Policy and Legal Information
Depending on your business, location and the type of information your website collects, you may need appropriate privacy and legal information.
Common website pages include:
- Privacy Policy
- Terms & Conditions
- Cookie information where applicable
- Refund or cancellation policy for relevant businesses
These pages should reflect your actual business practices and applicable requirements.
15. Blog or Knowledge Section
A blog can be useful for businesses that want to regularly publish helpful information.
Instead of writing articles simply to insert keywords, focus on questions your potential customers actually ask.
For example, a web design company could publish articles explaining:
- What a business website should include
- How much a website may cost
- How long website development takes
- When a website needs redesigning
- WordPress versus custom websites
- Website maintenance requirements
Useful articles can attract people who are researching a problem and can then guide them towards the relevant service pages.
Your Website Should Support Your Business Goals
There is no universal checklist that every business website must follow.
A manufacturer’s website may need product catalogues, technical specifications and enquiry forms.
A service company may need detailed service pages, case studies and consultation forms.
An e-commerce business may require product listings, shopping carts, payment gateways and order management.
A professional consultancy may focus more heavily on expertise, credentials, case studies and lead generation.
The important thing is to build the website around what your customers need to know and what you want them to do.
A good business website is therefore more than an attractive design. It should communicate your value, establish trust, make information easy to find and provide a clear path from visitor to enquiry or customer.
Need a Business Website?
If you are planning a new business website or considering an upgrade to your existing website, start by identifying your business goals, target audience and the actions you want visitors to take.
At Designosoft, we design and develop business websites based on the requirements of the business, with attention to usability, responsive design, performance and search-engine-friendly structure.
Looking to build or improve your business website?
Contact Designosoft to discuss your website requirements.
FAQ
What pages should a business website have?
Most business websites should consider having a Homepage, About Us page, Services or Products pages and Contact Us page. Depending on the business, Portfolio, Testimonials, FAQ, Blog and other supporting pages may also be useful.
Does every business need a blog?
Not necessarily. A blog is particularly useful for businesses that have useful information, questions or topics they can regularly share with their target audience. It can also support a broader organic search strategy when the content genuinely helps users.
How many pages should a business website have?
There is no fixed number. The number of pages should depend on the business, its products or services, target audience and information requirements. A small business may need only a few well-developed pages, while a larger company may require dozens of pages.
Should a business website be mobile-friendly?
Yes. A business website should provide a usable experience across smartphones, tablets and desktop devices. Responsive design helps content, navigation, images and interactive elements adapt to different screen sizes.
Does a business website need SEO?
If you want potential customers to discover your website through search engines, SEO should be considered as part of the website planning and ongoing marketing process. Technical structure, content, internal linking and other SEO factors can all contribute to search visibility.
Should I redesign my existing website or build a new one?
It depends on the condition of the existing website. If the current website has outdated technology, poor mobile usability, structural problems or no longer represents the business effectively, a redesign or redevelopment may be appropriate. In other cases, targeted improvements may be sufficient.
Ready to Build a Website for Your Business?
A professional business website should do more than simply present your company online. It should help your customers understand your services, build confidence in your brand and make it easy for them to contact you.
If you are planning a new business website, redesigning an existing website, or looking for a website that is built around your business goals, Designosoft can help.
With 20+ years of experience in web design and development, we create responsive, user-friendly and SEO-friendly websites for businesses across different industries.
Let’s Discuss Your Website Requirements
Tell us about your business, your requirements and what you want your website to achieve. Our team can help you identify the right pages, features and technology for your website.
Call us: +91 98430 59955
Email: info@designosoft.com
