Website Maintenance
After hosting their new website into the server, people just forget about their websites. They see it as one time investment and just forget about the website and think all is right and think that ah! Now we have a good website and it will take care about itself this is wrong thinking. A website can never update or maintain itself. You have to maintain your website or hire a webmaster like us to do it for you.
Is it that important to maintain your website?
Yes it is very important that you update your website because If you don’t update your website your site will gradually loose traffic because search engines will rank other website which updates and better designed and optimised for today’s technology. You have to understand one thing clearly that search engine changes its algorithm every now and then and you need webmasters to track them and update your website. To make your visitors come back to your website again and again you need fresh updates no one will just come and see your old website.
Advantages of properly maintaining your website ·
Website Maintenance job includes of
How to design a search engine friendly website?
While designing a Website you have to keep two C’s in mind. The two types of visitors are one is of course it is your Potential client (human) or customer and the other is crawlers from search engines. You need to have the right balance between the crawlers and customers. Yes of course the primary objective of a website is to satisfy the visitors and without Search engine support you don’t receive traffic, so it is a tricky issue. While designing a website your number one priority would be the visitors and you must never ignore the search engines. So design a good looking website with search engine friendly ways.
Nowadays website owners are facing two problems with websites they are
Great looking website but no sales
It is true that even if you hold great looking website it is not that you will make good sales out of your website. Great looking websites are made to please you and your visitors visually. But forget the real importance of sales and getting the traffic to visit your website, for that to happen you need the support of search engines, because search engines can send you good amount of traffic and potential buyers to your website. When search engines rank your website higher in their search pages for relevant keywords you will get traffic and If your website is strategically designed to convert these traffic into business then only your goal of successful website is reached.
Solution: Search engine optimisation and SEO Marketing
Huge traffic but no sales
Your site might be getting huge traffic and filling the bandwidth of but no sales or less then expected why? Because your site might not be user friendly and when search engines drives traffic to your website and when the visitor comes to your virtual shop and feels uncomfortable with your web designs and your product are not displayed correctly and if your website does not serve the purpose of converting the hits into sales then some thing is wrong with your website designs.
A e commerce website must be designed in such a way that the visitor has to purchase the product from you, for this to happen you need a strong design team to plan a strategy and present the image of your product in such that sale is done. You need to leave a good impression on the minds of the visitors
Solution: Design a good looking website for the visitor
Some useful tips for Successful Websites
Advantages of having a professional website
Today every one needs a website to express, show off, business, buy some thing or to sell something. Websites have become an important business and marketing tool to all. It brings new clients and grows credibility and trust with the old clients.
It increases your company visibility to your customers and helps to earn credibility and trust.
It becomes your marketing guy who never sleeps 24/7 and brings in new customer day and night, even if you are in deep sleep you website works for you.
Comparing with the traditional marketing tools like flyers and brochures, a website is cost effective and long standing. Your brochure cannot reach out to the customer’s door so you have to deliver it physically and the cost of printing and distributing the brochure are huge these days. Comparing with brochures the websites automatically visits the customer and convinces him or her to buy your product. Websites are the most cost effective marketing tool.
A Professional and optimised website can make you business visible through the entire world and brings customers from all over the world
Sell your product of concept directly to the customer without a middle man
Expand your reach to the new global markets
New partnerships ventures
New Clients from different locations
World will become a small market place where you can show case your products and services to the world audience.
Don’t waste your time Go for an professional website.
Some points to remember While Choosing colors to design your website
Some colours makes you fresh, and some colours feel joy and some colours makes you feel lost some colour looks professional and some don’t. You have to be watchful and careful while choosing your main color themes, combination for your web layouts. Though there are millions of colours available to us only 10 million colours are visible to human eyes and with these colours you can create graphical wonders.
Usage of colours in websites
Usage of colours in websites separate experienced designers from inexperience designers, only through experience and hours and hours of hard work will tell you how to use combination of colours in a professional websites. We have seen many inexperience designers use all sorts of colours to design a website and make it look unprofessional. Most professionals use two colours while designing their web pages. One is dominant colour and other is a supporting colour to the dominant colour (e.g) blue and grey. Blue plays a dominant role and grey supports blue.
All successful website used colours intelligently to attract visitors. Colours can be used to attract, divert and distract the users from a website.
Colours and their psychological impacts and some traditional belief
Green Colour
Green is colour of nature. It is one of my favorite colours. In US the dark green colour is associated with money. It is used for creating calmness and relaxed website, it is the friendliest colour for eyes. It is meant for wealth and eco friendly websites
Blue Colour
Most corporate and business website are designed in blue colour, it gives a cool look to your website. Blue is linked with calm, professional, stability, loyalty, wisdom, intelligence, faith, truth, strength and harmony. It can be combined with so many supporting colours. Blue is also called masculine colour because it is largely accepted by males.
Black Colour
Black gives a cool and rich look to your website. What ever colour combined with black gives richness, and makes the other colour brighter. Black colour is used as a background in intros to add effect. Black colour symbolizes mystery and power. Black is associated in US and INDIAas the colour sorrow while in china it associated with happiness. Using too much of black colour slow down the website speed. Black can be used in the photo gallery or gallery because it makes the other colour brighter and stand out.
Orange Colour
is a vibrant colour, colour of creativity, it is a mixture of red and yellow so it carries the properties and attributes of both the colours. It denotes warm, happiness and energy. Orange increases oxygen supply to the brain, produces an invigorating effect and stimulates mental activities, That is why we see so many corporate’s uses orange in their offices. Orange has the high visibility point so you use it in the websites where you need to grab attention of the visitors.
Yellow Colour
Yellow is the color of brightness and sunshine it’s associated with joy, happiness, intellect, and energy. Yellow commends attention so you can use yellow colour in website which requires attention.
Red Colour
Red is considered to be a warm colour, red is the symbol of high energy and colour of aggression, it is used to get attention from the viewers for a particular topic or news. In India red is the colour of sacred. If too much of bright red is used, it is difficult for the user to read the contents and research shows that watching bright red colours strains the eyes. Black and white are great supporting colour for red.
White Colour
White is the colour of perfect ness white is also associated with light innocence, open, and purity. White is most popular background colour.
Ah one fine morning you have decided that you need a website, but confused from where to start, how to start?
When you decided that you need a website, you have to be smart and plan your website properly to promote your business. Internet is a powerful medium where thousand and thousand of business happens. It has the magic wand to make you and your business boom in a short period.
Choosing a web design firm
It is the most important thing of all choosing a web design firm these days are difficult, at a single click you find thousands of web designing companies listed and each one is promising gold. But how to identify a good design company
Look at their own website, how it is designed, presented, how it fairs on search engines,
Their client lists, their client testimonials, you can talk to their previous clients and know how their service was and their quality of work, Technical skills, creativity, communication skills, and if you are satisfied with all this you can give the work to them.
Choose a Relevant domain name that reflects your business
Choosing a domain plays an important role in determining the success of your website in search engines. Don’t choose bigger domain names because it is difficult to remember and difficult for the users to type all the characters. Choose a domain name which is relevant and reflects your business. While booking for a domain name try and get .com extension if that is not available then you can go for the alternate extensions like .org, .info, .net, and you can now choose domain name extensions which is relevant to your country name like .us, .uk, .in, .co.in, .net.in. While booking the domain name you have to check one point whether the domain name you have chosen is used by some one else and whether the domain name is previously used for spamming or some unethical SEO and check whether this domain has been blacklisted by the search engines.
Choosing a web server space provider
While choosing a server space provider you have to check some of their websites which is hosted in their servers and see whether it is ranked in Google and other search engines and their page ranks. Speed of the servers. Their uptime guarantee, because all these factors plays some percentage in determine in ranking in search engines.
Writing contents for your website
While writing contents it is better to hire a content writer to write for your website because your content has to satisfy the two c customers and crawlers. SEO content writers have the experience to write contents for both the search engines and visitors. They got the knack of inserting the important keywords inside the contents without disturbing the flow of the contents.
Writing contents to web is different to writing content to print. In web the visitors just scan the words but in print they read word by word so write short and sweet contents which satisfy the two “customers and crawlers”.
Plan before you design your website
Plan your website before designing. Some tips to think before designing your website