How to design a search engine friendly website?
While designing a Website you have to keep two C’s in mind. The two types of visitors are one is of course it is your Potential client (human) or customer and the other is crawlers from search engines. You need to have the right balance between the crawlers and customers. Yes of course the primary objective of a website is to satisfy the visitors and without Search engine support you don’t receive traffic, so it is a tricky issue. While designing a website your number one priority would be the visitors and you must never ignore the search engines. So design a good looking website with search engine friendly ways.
Nowadays website owners are facing two problems with websites they are
Great looking website but no sales
It is true that even if you hold great looking website it is not that you will make good sales out of your website. Great looking websites are made to please you and your visitors visually. But forget the real importance of sales and getting the traffic to visit your website, for that to happen you need the support of search engines, because search engines can send you good amount of traffic and potential buyers to your website. When search engines rank your website higher in their search pages for relevant keywords you will get traffic and If your website is strategically designed to convert these traffic into business then only your goal of successful website is reached.
Solution: Search engine optimisation and SEO Marketing
Huge traffic but no sales
Your site might be getting huge traffic and filling the bandwidth of but no sales or less then expected why? Because your site might not be user friendly and when search engines drives traffic to your website and when the visitor comes to your virtual shop and feels uncomfortable with your web designs and your product are not displayed correctly and if your website does not serve the purpose of converting the hits into sales then some thing is wrong with your website designs.
A e commerce website must be designed in such a way that the visitor has to purchase the product from you, for this to happen you need a strong design team to plan a strategy and present the image of your product in such that sale is done. You need to leave a good impression on the minds of the visitors
Solution: Design a good looking website for the visitor
Some useful tips for Successful Websites