Strategies before designing a website
Posted on 2008-04-10
Topic : website-designing

Ah one fine morning you have decided that you need a website, but confused from where to start, how to start?

When you decided that you need a website, you have to be smart and plan your website properly to promote your business.  Internet is a powerful medium where thousand and thousand of business happens. It has the magic wand to make you and your business boom in a short period.  

Choosing a web design firm

It is the most important thing of all choosing a web design firm these days are difficult, at a single click you find thousands of web designing companies listed and each one is promising gold.  But how to identify a good design company

Look at their own website, how it is designed, presented, how it fairs on search engines,

Their client lists, their client testimonials, you can talk to their previous clients and know how their service was and their quality of work, Technical skills, creativity, communication skills, and if you are satisfied with all this you can give the work to them.

Choose a Relevant domain name that reflects your business

Choosing a domain plays an important role in determining the success of your website in search engines. Don’t choose bigger domain names because it is difficult to remember and difficult for the users to type all the characters. Choose a domain name which is relevant and reflects your business.  While booking for a domain name try and get .com extension if that is not available then you can go for the alternate extensions like .org, .info, .net,  and you can now choose domain name extensions which is relevant to your country name like .us, .uk, .in, .co.in, .net.in.  While booking the domain name you have to check one point whether the domain name you have chosen is used by some one else and whether the domain name is previously used for spamming or some unethical SEO and check whether this domain has been blacklisted by the search engines.

Choosing a web server space provider

While choosing a server space provider you have to check some of their websites which is hosted in their servers and see whether it is ranked in Google and other search engines and their page ranks. Speed of the servers. Their uptime guarantee, because all these factors plays some percentage in determine in ranking in search engines.

Writing contents for your website

While writing contents it is better to hire a content writer to write for your website because your content has to satisfy the two c customers and crawlers.  SEO content writers have the experience to write contents for both the search engines and visitors. They got the knack of inserting the important keywords inside the contents without disturbing the flow of the contents.

Writing contents to web is different to writing content to print. In web the visitors just scan the words but in print they read word by word so write short and sweet contents which satisfy the two “customers and crawlers”.

Plan before you design your website

Plan your website before designing. Some tips to think before designing your website

  • Choose and collect your product images for your website
  • Decide on what to include and what to not
  • Prepare topic of the pages first and then try to write contents for that page
  • Leave the design aspect to the designers because they have the experience of designing and colour combination
  • Plan a budget for your design a website
  • Approach the website designers with your requirements
  • Make goal for your website to achieve and break it into small and work on it
  • While going for SEO, plan according to your market with your webmasters
  • Choose the top hits keywords for your website
  • Study your market
  • Study your product
  • Plan your website on marketing front
  • If you are having lot of products, choose two of your best products and plan seo marketing for that particular product and when you get good traffic and move to the next products
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