Writing informative contents on any given topics makes others to link your article, this process is known as link baiting. Luring other webmasters to link your writing in a organic way is know as link baiting. For example - if we write an article on what all creative web designing companies in Coimbatore and if this information’s is really useful to other writers then they link to the articles as a token to share the information to their visitors. you just written a article, it just happens naturally that other writer finds your information's valuable and links to his her website. This process is known as link baiting.